When it came to choosing which UK city to expand our DAB platform to first, it was an easy decision! We chose the city of Norwich.
Voted the best place to live in the East by readers of The Independent, winning UK city of culture numerous times. The city has an exciting arts and music scene & a high number of young people in our target listener demographic of 18-30.
It also has a big student population, many of whom are from London/Home Counties and are already familiar with the brand.
Expanding to Norwich, also gave us a chance to team up with a venue which has been shortlisted as DJ Mag’s greatest club in the UK, Gonzo’s Tea Room.
A staple in the Electronic music scene, regularly booking the likes of Skream, Horse Meat Disco, Craig Richards & Maribou State, our partnership with them will also mean more artist interviews and guest mix content than ever before.
You can listen to Select in Norwich on DAB, online, via the app & on your smart speaker.
Read the full story in the EDP here: